WHY THREAD COUNT DOESN'T MATTER
A higher number does not equate to a better product. What actually matters is better, more restorative sleep. While a high thread count might sound nice, more threads can make sheets less breathable. Some manufacturers even use thinner threads to increase their thread count number, which can weaken the fabric’s durability and breathability without any added benefit.
Our philosophy is to ignore the marketing hype and focus on leveraging science and fabric technology to make the best product available for the coolest sleep. As a result, our textile experts purposely designed our sheets with a unique blend of cotton and TENCEL™️ Lyocell in a 300 thread count that results in one of the softest and most breathable fabrics available, without sacrificing any durability.